Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.
By: Wilson, R. M. S. (Richard Malcolm Sano).
Contributor(s): Gilligan, Colin.
Material type:
BookPublisher: New Yorw : Routledge, 2013Edition: 3rd ed.Description: xii, 867 p. : ill.ISBN: 9780750659383.Call No.:
HF5415.13
W447S 2013
Subject(s): Marketing -- Management | Strategic planningBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 W447S 2013 (Browse shelf) | Available | 2016000005035 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.13 W344M 1996 Marketing strategy : planning and implementation | HF5415.13 W344M 1999 Marketing strategy : planning and implementation | HF5415.13 W372M Marketing finance : | HF5415.13 W447S 2013 Strategic marketing management : planning, implementation and control / | HF5415.13 W477M 2004 The marketing plan : | HF5415.13 W577S 2016 Services marketing : people, technology, strategy / | HF5415.135 ช678ก เกมการตลาด : |
Includes bibliographical references and index.
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