Creating value with big data analytics : making smarter marketing decisions / Peter Verhoef, Edwin Kooge and Natasha Walk.
By: Verhoef, Peter C [author.].
Contributor(s): Kooge, Edwin [author.] | Walk, Natasha [author.].
Material type:
BookPublisher: London : Routledge, 2016Description: 316 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138837973.Call No.:
HF5415.32
V473C 2016
Subject(s): Consumer profiling | Big data | Marketing -- Data processing
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.32 V473C 2016 (Browse shelf) | Available | 2016000004935 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.32 S746T Think like your customer : | HF5415.32 T372Y You will be satisfied | HF 5415.32 V366U Unconscious branding : | HF5415.32 V473C 2016 Creating value with big data analytics : | HF5415.32 W342P Preference externalities : an empirical study of who benefits whom in differentiated product markets | HF5415.32 W444C Consumer behavior | HF5415.32 W444C Consumer behavior |
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