Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman
By: Krugman, Herbert E.
Contributor(s): Krugman, Edward P [ed.].
Material type:
BookSeries: Marketing and consumer psychology series / Curtis P. Haugtvedt series editor.Publisher: New York, N.Y. : Routledge, c2008Description: 344 p. : ill.ISBN: 9780805857887.Call No.:
HF5822
K783C
Subject(s): Advertising -- Psychological aspects | Consumer behaviorBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5822 K783C (Browse shelf) | Available | 201109220020 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5822 J333L Life after the 30-second spot : | HF5822 J333L Life after the 30-second spot : | HF5822 K783C Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / | HF5822 K783C Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / | HF5822 O832P Persuasion in advertising / | HF5822 O832P Persuasion in advertising / | HF5822 S973A 2000 Advertising and the mind of the consumer : what works, what doesn't, and why / |
Includes bibliographical references and indexes
There are no comments for this item.