Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen.
Material type:
BookPublisher: Boston, Mass. : Pearson, c2011Edition: 7th ed., global ed.Description: 648 p. : ill. (some col.).ISBN: 9780136118749.Call No.:
HF5415.13
L683S 2011
Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 L683S 2011 (Browse shelf) | Checked out | 2024-08-05 | 201110030001 |
Includes bibliographical references and indexes
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