Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
By: Keller, Kevin Lane.
Material type:
BookPublisher: Boston, Mass. : Pearson, c2013Edition: 4th ed., Global ed.Description: 590 p. : col. ill.ISBN: 9780273779414.Call No.:
HD69.B7
K444S 2013
Subject(s): Brand name products -- ManagementBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 K444S 2013 (Browse shelf) | Available | 2016000003309 |
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| HD 69 .B7 K444S 2008 Strategic brand management : building, measuring, and managing brand equity / | HD 69 .B7 K444S 2008 Strategic brand management : building, measuring, and managing brand equity / | HD 69 .B7 K444S 2008 Strategic brand management : building, measuring, and managing brand equity / | HD69 .B7 K444S 2013 Strategic brand management : building, measuring, and managing brand equity / | HD 69 .B7 K526B The brandmindset / | HD 69 .B7 K526B The brandmindset / | HD 69 .B7 K526B The brandmindset / |
Includes bibliographical references and index
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