BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'Provider:Macmillan,'

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	1.		Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll. by Roll, Martin, 1967- [author]. Edition: Second edition, revised and updatedMaterial type: Book; Format: print ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan 2015Other title: Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia.Accession number(s): 2016000004368.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R644A 2015] (1). Place hold Add to cart (remove)
	2.		Moment of truth : redefining the CEO's brand management agenda / Andreas Bauer ... [et al.] by Bauer, Andreas. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2006Accession number(s): 200712250002.Availability: Items available for loan: Main Campus [Call number: HF5415.5 M653] (1). Place hold Add to cart (remove)
	3.		Retail power plays : from trading to brand leadership : strategies for building retail brand value by Wileman, Andrew \| Jary, Michael. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Business, 1997Accession number(s): 214281, 214282.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 W543R] (1). Place hold Add to cart (remove)
	4.		The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson. by Simpson, Anna. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2014Accession number(s): 2015000001927.Availability: Items available for loan: Main Campus [Call number: HD69.B7 S556B 2014] (1). Place hold Add to cart (remove)

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