Value-based marketing for bottom-line success [electronic resource] : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen.
By: DeBonis, J. Nicholas.
Contributor(s): Balinski, Eric W | Allen, Phil.
Material type:
BookPublisher: New York : McGraw-Hill, c2002Description: 1 online resource.ISBN: 9780071396561; 9780071416825 (electronic bk.).Call No.:
HF5415.13
.D378 2002
Subject(s): Consumer satisfaction | Customer services -- Management | Marketing -- ManagementOnline resources: Electronic Resources General Note: " American marketing association."Bibliography, etc. Note: Includes bibliographical references and index.
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" American marketing association."
Includes bibliographical references and index.
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