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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
by Kotler, Philip [author] | Kartajaya, Hermawan, 1947- [author] | Setiawan, Iwan [author]. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Hoboken, N.J. : Wiley, 2017Accession number(s): 2017000001107, 2017000001108, 2017000001745.Availability: Items available for loan: Main Campus [Call number: HF5415 K674M 2017] (3).
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Ten deadly marketing sins : signs and solutions / Philip Kotler
by Kotler, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Hoboken, N.J. : Wiley, c2004Accession number(s): 200407280044, 200407280045.Availability: Items available for loan: Main Campus [Call number: HF5415.13 K674T] (1).
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