Your search returned 43 results.

21. Books
Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program

by Bodian, Nat G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1995Accession number(s): 175139.Availability: Items available for loan: Main Campus [Call number: HF5415.126 B624D] (1).

22. Books
Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more

by Eicoff, Alvin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business, 1995Accession number(s): 189765, 189767.Availability: Items available for loan: Main Campus [Call number: HF5415.126 E326D] (1).

23. Books
Direct response graphics : the best print and electronic direct mail marketing

by Cullen, Cheryl Dangel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Gloucester, Mass. : Rockport, 2000Accession number(s): 280820000009, 280820000010.Availability: Items available for loan: Main Campus [Call number: HF5415.126 C844D] (1).

24. Books
Do-it-yourself direct marketing : secrets for small business

by Bacon, Mark S.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 1997Accession number(s): 231600, 231599.Availability: Items available for loan: Main Campus [Call number: HF5415.126 B326D 1997] (1).

25. Books
Dual restructuring : a two-way route to survival and competitive advantage

by Kroger, Fritz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire : Macmillan Press, 1996Accession number(s): 180905.Availability: Items available for loan: Main Campus [Call number: HF5415.122 K763D] (1).

26. Books
Exploring direct marketing

by O'Malley, Lisa | Patterson, Maurice | Evans, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : International Thomson Business Press, 1999Accession number(s): 110220000029.Availability: Items available for loan: Main Campus [Call number: HF5415.126 O424E] (1).

27. Books
Feedback : direct and interactive marketing / Roger Ortuno Flamerich

by Ortuno Flamerich, Roger.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Page One, c2009Accession number(s): 200910030011.Availability: Items available for loan: Main Campus [Call number: HF5415.126 O778F] (1).

28. Books
Home-based catalog marketing : a success guide for entrepreneurs

by Bond, William J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1993Accession number(s): 146468.Availability: Items available for loan: Main Campus [Call number: HF5466 B662H] (1).

29. Books
Integrated direct marketing

by Roman, Ernan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business, 1995Accession number(s): 189757, 189758, 189759.Availability: Items available for loan: Main Campus [Call number: HF5415.126 R652I] (1).

30. Books
Integrated direct marketing : technique and strategies for success

by Roman, Ernan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1988Accession number(s): 90336.Availability: Items available for loan: Main Campus [Call number: HF5415.126 R652I] (1).

31. Books
Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Edition: 7th ed. , international student ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, c2007Accession number(s): 200705260001.Availability: Items available for loan: Main Campus [Call number: HF5415.123 S545I 2007] (1).

32. Books
Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Edition: 8th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : South-Western Cengage Learning, c2010Other title: Integrated marketing communication in advertising and promotion.Accession number(s): 201003300001.Availability: Items available for loan: Main Campus [Call number: HF5415.123 S545I 2010] (1).

33. Books
International direct marketing : communication graphics & design

by Direct Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Glen Cove, N.Y. : PBC International, 1992Accession number(s): 118627.Availability: Items available for loan: Main Campus [Call number: NC1001.5 D57I] (1).

34. Books
International direct marketing : communication graphics & design

by Direct Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Glen Cove, N.Y. : PBC International, 1992Accession number(s): 124771.Availability: Items available for loan: Main Campus [Call number: NC1001.5 D57I] (1).

35. Books
Promotion management

by Burnett, John J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : , 1993Accession number(s): 164855.Availability: Items available for loan: Main Campus [Call number: HF5415.123 B876P] (1).

36. Books
Promotion management & marketing communications

by Shimp, Terence A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, Tex. : Dryden Press, 1993Accession number(s): 197806.Availability: Items available for loan: Main Campus [Call number: HF5415.123 S545P 1993] (1).

37. Books
StreetSmart marketing

by Slutsky, Jeff | Slutsky, Marc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 1989Accession number(s): 105379.Availability: Items available for loan: Main Campus [Call number: HF5415.122 S587S] (1).

38. Books
Successful direct marketing methods

by Stone, Bob.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business, 1992Accession number(s): 136346.Availability: Items available for loan: Main Campus [Call number: HF5415.126 S766S 1992] (1).

39. Books
Successful telemarketing : opportunities and techniques for increasing sales and profits

by Stone, Bob | Wyman, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business, 1989Accession number(s): 81034.Availability: Items available for loan: Main Campus [Call number: HF5415.126 S766S] (1).

40. Books
The definitive guide to direct and interactive marketing : how to select , reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake

by Stone, Merlin, 1948- | Bond, Alison | Blake, Elizabeth.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Financial Times/Prentice Hall, 2003Accession number(s): 200704240014.Availability: Items available for loan: Main Campus [Call number: HF5415.126 S766D] (1).


- Copyright © 2022 Library and Learning Space -

Powered by Koha