Uncover the hidden power of television programming : -- and get the most from your advertising budget
By: Clancy, Kevin J.
Contributor(s): Lloyd, David W.
Material type: BookPublisher: Thousand Oaks, Calif. : Sage, 1999Description: 236.ISBN: 0761915826.Call No.: HF6146 .T42 C526U Subject(s): TELEVISION ADVERTISING -- UNITED STATES | TELEVISION BROADCASTING -- UNITED STATES | TELEVISION VIEWERS -- UNITED STATESCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF6146 .T42 C526U (Browse shelf) | Available | 310820004019 |
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