Marketing communications classics : an international collection of classic and contemporary papers / Maureen FitzGerald and David Arnott
Contributor(s): FitzGerald, Maureen [ed.] | Arnott, David [ed.].
Material type: BookPublisher: Australia : Business Press, c2000Description: 524 p. : ill.ISBN: 1861525079.Call No.: HF5415.123 M374 Subject(s): COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.123 M374 (Browse shelf) | Available | 200310040047 |
Includes bibliographical references and index
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