The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein
By: Kelly III, Francis J.
Contributor(s): Silverstein, Barry.
Material type: BookPublisher: New York, N.Y. : McGraw-Hill, c2005Description: 289 p. : ill.ISBN: 0072262370.Call No.: HD69 .B7 K444B Subject(s): BRAND NAME PRODUCTS -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 K444B (Browse shelf) | Available | 200704240013 |
Includes bibliographical references and index
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