Your search returned 2 results.

1. Books
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E.M.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2013Accession number(s): 201310250013.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 K852B] (1).

2. Books
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar

by Kumar, Nirmalya.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, c2004Accession number(s): 200505120040.Availability: Items available for loan: Main Campus [Call number: HF5415 K852M] (1).


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