Marketing fashion : strategy, branding and promotion / Harriet Posner.
By: Posner, Harriet [author].
Material type: BookPublisher: London : Laurence King Publishing, 2015Edition: Second edition.Description: 240 pages : illustrations (chiefly colour).Content type: text Media type: unmediated Carrier type: volumeISBN: 9781780675664.Call No.: HD9940.A2 P676M 2015 Subject(s): Fashion merchandising | Clothing trade | Branding (Marketing) | Advertising -- FashionBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD9940.A2 P676M 2015 (Browse shelf) | Available | 2016000002902 |
Includes bibliographical references and index
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