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1.
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Bottom-up marketing
by Ries, Al | Trout, Jack. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 1989Accession number(s): 159564, 74553, 96434.Availability: Items available for loan: Main Campus [Call number: HF5415 R53B] (1).
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2.
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Focus : the future of your company depends on it
by Ries, Al. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : HarperCollins, 1996Accession number(s): 179839.Availability: Items available for loan: Main Campus [Call number: HF5415 R537F] (1).
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3.
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4.
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Positioning : the battle for your mind
by Ries, Al | Trout, Jack. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill, 2001Accession number(s): 301020010016, 301020010017.Availability: Items available for loan: Main Campus [Call number: HF5827.2 R537P] (1).
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5.
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6.
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The fall of advertising and the rise of PR / Al Ries and Laura Ries
by Ries, Al | Ries, Laura. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : HarperCollins, c2002Accession number(s): 200303220037, 200303220038, 200303220039, 200303220040.Availability: Items available for loan: Main Campus [Call number: HF5823 R537F] (1).
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7.
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