Your search returned 3 results.

1. Books
Customer behavior : consumer behavior and beyond

by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, Tex. : Dryden Press, 1999Accession number(s): 228378.Availability: Items available for loan: Main Campus [Call number: HF5415.32 S537C] (1).

2. Books
The 4A's of marketing : creating value for customers, companies and society / Jagdish N. Sheth, Rajendra S. Sisodia.

by Sheth, Jagdish N | Sisodia, Rajendra S.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, 2012Other title: FourA's of marketing creating value for customers, companies and society.Accession number(s): 2017000001222.Availability: Items available for loan: Main Campus [Call number: HF5415.55 S537F 2012] (1).

3.
ValueSpace [electronic resource] : winning the battle for market leadership : lessons from the world's most admired companies / Banwari Mittal, Jagdish N. Sheth.

by Mittal, Banwari | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, c2001Other title: Value space.Online access: Electronic Resources Availability: No items available


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