BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog › Results of search for 'au:"Tellis, Gerard J."'

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	1.		Advertising and sales promotion strategy / Gerard J. Tellis by Tellis, Gerard J, 1950-. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Reading, Mass. : Addison-Wesley, c1998Accession number(s): 200407230141, 231138.Availability: Items available for loan: Main Campus [Call number: HF5823 T444A] (1). Place hold Add to cart (remove)
	2.		Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis by Tellis, Gerard J, 1950-. Material type: Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Thousand Oaks, Calif. : Sage, c2004Accession number(s): 200506290016, 200506290017.Availability: Items available for loan: Main Campus [Call number: HF5823 T444E] (1). Place hold Add to cart (remove)
	3.		Unrelenting innovation : how to build a culture for market dominance / Gerard J. Tellis. by Tellis, Gerard J. Material type: Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, c2013Accession number(s): 2015000000530.Availability: Items available for loan: Main Campus [Call number: HF5415.153 T444U] (1). Place hold Add to cart (remove)

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