Your search returned 3 results.

1. Books
Good luck : create the conditions for success in life and business / Alex Rovina, Fernando Trias de Bes

by Rovina, Alex | Trias de Bes, Fernando.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey - Bass, c2004Accession number(s): 200411260083, 200608020007.Availability: Items available for loan: Main Campus [Call number: BF637 .S8 R684G] (1).

2. Books
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes

by Kotler, Philip | Trias de Bes, Fernando.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2003Accession number(s): 200407200017, 200408050061.Availability: Items available for loan: Main Campus [Call number: HF5415.13 K674L] (1).

3. Books
Winning at innovation : the A-to-F model / Fernando Trias de Bes & Philip Kotler.

by Trias de Bes, Fernando, 1967- | Kotler, Philip.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2011Accession number(s): 201203090013.Availability: Items available for loan: Main Campus [Call number: HD 45 T742W] (1).


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