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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder

By: Van Gelder, Sicco, 1964-.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2005Description: 260 p. : ill.ISBN: 074944469X.Call No.: HD69 .B7 V363G Other title: Global brand strategy : unlocking branding potential across countries, cultures and markets.Subject(s): BRAND NAME PRODUCTS -- PLANNING | BRAND NAME PRODUCTS -- MARKETING | BRAND NAME PRODUCTS -- MANAGEMENT | EXPORT MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD69 .B7 V363G (Browse shelf) Available 200603300034

Includes bibliographical references and index

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