Brands : visions and values / edited by John Goodchild and Clive Callow
Contributor(s): Goodchild, John [ed.] | Callow, Clive [ed.].
Material type: BookSeries: UKSIP series.Publisher: Chichester : Wiley, c2001Description: 161 p. : ill.ISBN: 0471497428.Call No.: HD69 .B7 B726 Subject(s): BRAND NAME PRODUCTS -- VALUATION -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 B726 (Browse shelf) | Available | 200208280033 |
Includes bibliographical references and index
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