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Advertising campaign strategy : a guide to marketing communication plans

By: Parente, Donald.
Material type: materialTypeLabelBookPublisher: Fort Worth, Tex. : Dryden Press, 2000Edition: 2nd ed.Description: 371 p.ISBN: 003021114X.Call No.: HF5837 P373A 2000 Subject(s): ADVERTISING CAMPAIGNS | COMMUNICATION IN MARKETING | MARKETING RESEARCH
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Book Shelves 		HF5837 P373A 2000 (Browse shelf) Available 161120000059
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HF 5837 L822G Guerrilla advertising 2 : HF 5837 L822G Guerrilla advertising 2 : HF5837 M336I 2011 Ideation / HF5837 P373A 2000 Advertising campaign strategy : HF5837 P373A 2004 Advertising campaign strategy : HF5837 P373A 2004 Advertising campaign strategy : HF5837 P373A 2004 Advertising campaign strategy :

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