Hi-tech hi-touch branding : creating brand power in the age of technology
By: Temporal, Paul.
Contributor(s): Lee, Kwok Cheong.
Material type: BookPublisher: Singapore : Wiley, 2001Description: 219.ISBN: 0471845965.Call No.: HF5415.13 T456H Subject(s): BRAND NAME PRODUCTS -- MARKETING | ELECTRONIC COMMERCECurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 T456H (Browse shelf) | Available | 61220000065 |
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HF5415.13 S728M 1976 A managerial introduction to marketing | HF5415.13 S772 Strategic market creation : | HF5415.13 S933A 2016 The analytical marketer : | HF5415.13 T456H Hi-tech hi-touch branding : creating brand power in the age of technology | HF5415.13 T456H Hi-tech hi-touch branding : creating brand power in the age of technology | HF5415.13 W344M 1996 Marketing strategy : planning and implementation | HF5415.13 W344M 1999 Marketing strategy : planning and implementation |
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