Product leadership : creating and launching superior new products

By: Cooper, Robert G.
Material type: materialTypeLabelBookPublisher: Reading, Mass. : Perseus, 1998Description: 314.Call No.: HF5415.153 C666P Subject(s): NEW PRODUCTS -- MANAGEMENT | NEW PRODUCTS -- MARKETING
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HF5415.153 C332C Creating breakthrough products : HF5415.153 C332C Creating breakthrough products : HF 5415.153 C332C 2013 Creating breakthrough products : HF5415.153 C666P Product leadership : creating and launching superior new products HF5415.153 C728N 1991 New products management HF5415.153 C728N 1997 New products management HF5415.153 C728N 1997 New products management

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