Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens
By: D'Alessandro, David F.
Contributor(s): Owens, Michele.
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill, c2001Description: 185 p.ISBN: 9780071398503; 0071362932.Call No.:
HD69 .B7
D343B
Subject(s): BRAND NAME PRODUCTS | PRODUCT MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 D343B (Browse shelf) | Available | 301020010019 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD69 .B7 C676 Corporate cultures and global brands / | HD69 .B7 C724U 2003 The ultimate book of business brands : | HD69 .B7 D343B Brand warfare : | HD69 .B7 D343B Brand warfare : | HD69 .B7 D343B Brand warfare : | HD69.B7 D357B 2016 Brand genius / | HD69 .B7 D363B Brands / |
Includes bibliographical references and index
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