Creating brand loyalty : the management of power positioning and really great advertising
By: Czerniawski, Richard D.
Contributor(s): Maloney, Michael W.
Material type:
BookPublisher: New York, N.Y. : AMACOM, 1999Description: 298.Call No.:
HF6161 .B4
C937C
Subject(s): ADVERTISING -- BRAND NAME PRODUCTS | BRAND LOYALTY
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF6161 .B4 C937C (Browse shelf) | Available | 240120000054 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF 6161 .B4 น311ก การโฆษณาเพื่อการสื่อสารแบรนด์ = | HF6161 .B4 B726 Brand new brand thinking : | HF6161 .B4 B726 Brand new brand thinking : | HF6161 .B4 C937C Creating brand loyalty : the management of power positioning and really great advertising | HF6161 .B4 H324A Advertising and promotion : | HF6161 .B4 H324A Advertising and promotion : communicating brands / | HF6161 .B4 H324A Advertising and promotion : communicating brands / |
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