The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
By: Marconi, Joe.
Contributor(s): American Marketing Association.
Material type:
BookPublisher: Lincolnwood, Ill. : NTC Business, c2000Description: 247 p. : ill.ISBN: 0844222577.Call No.:
HD69 .B7
M372B
Subject(s): BRAND NAME PRODUCTS -- MARKETINGGeneral Note: At head of title: American Marketing AssociationBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 M372B (Browse shelf) | Available | 200204200079 | |
| Main Campus Book Shelves | HD69 .B7 M372B (Browse shelf) | Available | 200205220825 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD69 .B7 L879B Brands : | HD69 .B7 M322F The fake factor : | HD69 .B7 M327W World class brands | HD69 .B7 M372B The brand marketing book : | HD69 .B7 M372B The brand marketing book : | HD69 .B7 M374S Smart things to know about brands and branding | HD69 .B7 M374S Smart things to know about brands and branding |
At head of title: American Marketing Association
Includes bibliographical references and index
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