The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
By: Marconi, Joe.
Contributor(s): American Marketing Association.
Material type: BookPublisher: Lincolnwood, Ill. : NTC Business, c2000Description: 247 p. : ill.ISBN: 0844222577.Call No.: HD69 .B7 M372B Subject(s): BRAND NAME PRODUCTS -- MARKETINGGeneral Note: At head of title: American Marketing AssociationBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 M372B (Browse shelf) | Available | 200204200079 | |
Main Campus Book Shelves | HD69 .B7 M372B (Browse shelf) | Available | 200205220825 |
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At head of title: American Marketing Association
Includes bibliographical references and index
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