Promotion and marketing for broadcasting, cable, and the Web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
Contributor(s): Eastman, Susan Tyler [ed.] | Ferguson, Douglas A [ed.] | Klein, Robert A [ed.].
Material type: BookPublisher: Boston, Mass. : Focal Press, c2002Edition: 4th ed.Description: 274 p. : ill.ISBN: 024080497X.Call No.: HE8689.7 .M37 P765 2002 Subject(s): TELEVISION BROADCASTING -- MARKETING | RADIO BROADCASTING -- MARKETING | CABLE TELEVISION -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HE8689.7 .M37 P765 2002 (Browse shelf) | Available | 200309190067 |
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HE8689.7.M37 B792T 2016 The TV brand builders : | HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web / | HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web / | HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web / | HE8689.7.P82 H462P 2013 Public service broadcasting / | HE8689.8 B768R 1998 Radio-television-cable management | HE8689.8 B768R 1998 Radio-television-cable management |
Includes bibliographical references and index
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