Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester
By: Sutherland, Max.
Contributor(s): Sylvester, Alice K.
Material type:
BookPublisher: Australia : Allen & Unwin, 2000Edition: 2nd ed. , new rev. international ed.Description: 326 p. : ill.ISBN: 1865082317.Call No.:
HF5822
S973A 2000
Subject(s): ADVERTISING -- PSYCHOLOGICAL ASPECTS | CONSUMER BEHAVIORBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5822 S973A 2000 (Browse shelf) | Available | 200305130038 |
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Includes bibliographical references and index
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