Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon

By: Solomon, Michael R.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : AMACOM, c2003Description: 276 p. : ill.ISBN: 0814407412.Call No.: HD69 .B7 S646C Subject(s): BRAND NAME PRODUCTS -- MARKETING | CONSUMERS' PREFERENCES | CUSTOMER RELATIONSBibliography, etc. Note: Includes bibliographical references and index
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HD69 .B7 S646C (Browse shelf) Available 200310290051
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HD69.B7 S556B 2014 The brand strategist's guide to desire : HD69.B7 S624 2014 The social brand : HD69 .B7 S646C Conquering consumerspace : HD69 .B7 S646C Conquering consumerspace : HD69 .B7 S743S Sell the brand first : HD69 .B7 S743S Sell the brand first : HD69 .B7 T34K Killer differentiators :

Includes bibliographical references and index

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