United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser
By: Moser, Mike.
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Press, 2003Description: 165 p.ISBN: 1578517982.Call No.:
HD69 .B7
M673U
Subject(s): BRAND NAME PRODUCTS | NEW PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 M673U (Browse shelf) | Available | 200308080071 |
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Includes bibliographical references and index
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