Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 10th ed. , international ed.Description: 696 p. : ill.ISBN: 0131230301.Call No.:
HF5415.135
K474S 2004
Subject(s): MARKETING -- DECISION MAKING -- CASE STUDIES | MARKETING -- MANAGEMENT -- CASE STIDIESBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.135 K474S 2004 (Browse shelf) | Available | 200401140239 |
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Includes bibliographical references and indexes
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