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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

By: Katz, Helen E.
Material type: materialTypeLabelBookSeries: LEA's communication series.Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003Edition: 2nd ed.Description: 185 p. : ill.ISBN: 0805842683.Call No.: HF5826.5 K379M 2003 Subject(s): ADVERTISING MEDIA PLANNING | MASS MEDIA AND BUSINESS | MARKETING CHANNELSBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5826.5 K379M 2003 (Browse shelf) Available 200406250300
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HF5826.5 B372E 1987 Essentials of media planning : HF5826.5 B372E 1993 Essentials of media planning : HF5826.5 K379M 2003 The media handbook : HF5826.5 K379M 2003 The media handbook : HF5826.5 K444 Kellogg on advertising & media : HF5826.5 K444A Advertising media planning : HF5826.5 K444A 2008 Advertising media planning :

Includes bibliographical references and index

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