IMC : using advertising and promotion to build brands / Tom Duncan
By: Duncan, Thomas R.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Description: 783 p. : ill. (some col.).ISBN: 025621476X.Call No.:
HF5415.13
D862I
Subject(s): BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 D862I (Browse shelf) | Available | 200407230128 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.13 D826M Marketing management : | HF5415.13 D826M Marketing management : | HF5415.13 D862D Driving brand value : using integrated marketing to manage profitable stakeholder relationships | HF5415.13 D862I IMC : | HF5415.13 D862I 2002 IMC : | HF5415.13 D862I 2002 IMC : | HF5415.13 D862P 2005 Principles of advertising & IMC / |
Includes bibliographical references and indexes
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