New products management / Merle Crawford, Anthony Di Benedetto
By: Crawford, Merle.
Contributor(s): Di Benedetto, Anthony.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw Hill, 2006Edition: 8th ed. , international ed.Description: 540 p. : ill.ISBN: 0071244336.Call No.:
HF 5415.153
C728N 2006
Subject(s): NEW PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.153 C728N 2006 (Browse shelf) | Available | 200609120024 | |
| Main Campus Book Shelves | HF 5415.153 C728N 2006 (Browse shelf) | Available | 200609120025 |
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| HF5415.153 C728N 2004 New product management / | HF 5415.153 C728N 2006 New products management / | HF 5415.153 C728N 2006 New products management / | HF 5415.153 C728N 2006 New products management / | HF5415.153 C732 Creative marketing for new product and new business development / | HF5415.153 E924H 2014 Hooked : | HF5415.153 F443N The new products workshop : hand-on tools for developing winners |
Includes bibliographical references and index
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