Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu

By: Lehu, Jean-Marc.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, c2006Description: 252 p. : ill.ISBN: 0749445661.Call No.: HF5415.15 L438B Subject(s): PRODUCT MANAGEMENT | PRODUCT LIFE CYCLEBibliography, etc. Note: Includes bibliographical references and index
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HF 5415.15 L435P 2005 Product management / HF 5415.15 L435P 2005 Product management / HF5415.15 L438B Brand rejuvenation : HF5415.15 L438B Brand rejuvenation : HF5415.15 L577O 101 ways to be a better production manager HF5415.15 N637P 2005 The psychology of investing / HF5415.15 P784P The persona lifecycle :

Includes bibliographical references and index

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