Marketing Management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul.
Contributor(s): Donnelly, James H., Jr.
Material type: BookSeries: Irwin series in marketing; Marketing and advertising series.Publisher: Boston, Mass. : Irwin McGraw-Hill, 2001Edition: 6th ed. , international ed.Description: 876 p. : ill., maps.ISBN: 007118130X.Call No.: HF5415.13 P473M 2001 Subject(s): MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 P473M 2001 (Browse shelf) | Available | 200702140015 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HF5415.13 P377S 1992 Successful marketing for the small business | HF5415.13 P473M 1992 Marketing management : knowledge and skills : text, analysis, cases, plans | HF5415.13 P473M 1998 Marketing management : knowledge and skills | HF5415.13 P473M 2001 Marketing Management : | HF5415.13 P473M 2009 Marketing management : | HF5415.13 P473P 1991 A preface to marketing management | HF5415.13 P473P 1997 A preface to marketing management / |
Includes bibliographical references and indexes
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