What's your BQ? : learn how 35 companies add customers, subtract competitors, and multiply profits with Brand Quotient / written by Sandra Sellani
By: Sellani, Sandra.
Material type: BookPublisher: El Monte, Calif. : WBusiness, c2007Description: 301 p. : ill.ISBN: 9780832950025.Call No.: HD69 .B7 S444W Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 S444W (Browse shelf) | Available | 200706220083 |
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HD69 .B7 R537T 2002 The 22 immutable laws of branding : | HD69 .B7 R623L 2005 Lovemarks : | HD69 .B7 R644A 2015 Asian brand strategy : building and sustaining strong global brands in Asia / | HD69 .B7 S444W What's your BQ? : | HD69.B7 S556B 2014 The brand strategist's guide to desire : | HD69.B7 S624 2014 The social brand : | HD69 .B7 S646C Conquering consumerspace : |
Includes bibliographical references and index
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