Experience the message : how experiential marketing is changing the brand world / Max Lenderman

By: Lenderman, Max.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Carroll & Graf, 2006Description: 324 p.ISBN: 9780786715367.Call No.: HD69 .B7 L462E Subject(s): BRANDING (MARKETING) | BRAND CHOICEBibliography, etc. Note: Includes bibliographical references and index
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HD69 .B7 L462E (Browse shelf) Available 200707190005
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HD69 .B7 L462E (Browse shelf) Available 200712250004
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HD69 .B7 L356C The case for B2B branding : HD69 .B7 L362D Designing brand experiences / HD69 .B7 L362D Designing brand experiences / HD69 .B7 L462E Experience the message : HD69 .B7 L462E Experience the message : HD69 .B7 L462E Experience the message : HD69 .B7 L464B Brand driven :

Includes bibliographical references and index

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