The new marketing paradigm : integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
By: Schultz, Don E.
Contributor(s): Tannenbaum, Stanley I | Lauterborn, Robert F.
Material type: BookPublisher: Lincolnwood, Ill. : NTC Business, c1994Description: 218 p. : ill.ISBN: 0844234524.Call No.: HF5415.123 S384N Other title: Integrated marketing communications.Subject(s): COMMUNICATION IN MARKETINGGeneral Note: Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992 | Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.123 S384N (Browse shelf) | Available | 200802260027 |
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HF5415.123 S384I Integrated marketing communications | HF5415.123 S384I Integrated marketing communications | HF5415.123 S384N The new marketing paradigm : | HF5415.123 S384N The new marketing paradigm : | HF5415.123 S387R The rise of consumer power : | HF5415.123 S545A 2000 Advertising promotion : | HF 5415.123 S545A 2003 Advertising, promotion, & supplemental aspects of integrated marketing communications / |
Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992
Includes index
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