A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin
By: King, Stephen.
Contributor(s): Lannon, Judie [ed.] | Baskin, Merry [ed.].
Material type:
BookPublisher: Chichester : Wiley, c2007Description: 351 p. : ill.ISBN: 9780470517918.Call No.:
HF5415.1255
K563M
Subject(s): BRANDING (MARKETING) -- MANAGEMENT | NEW PRODUCTS | BRAND NAME PRODUCTS | ADVERTISING -- MANAGEMENT | MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 K563M (Browse shelf) | Available | 200805200004 |
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Includes bibliographical references and index
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