Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente
By: Parente, Donald E.
Material type: BookPublisher: Australia : Thomson/South-Western, c2006Edition: 4th ed. , international student ed.Description: 400 p. : ill.ISBN: 0324422822; 0324322712.Call No.: HF 5837 P373A 2006 Subject(s): Advertising campaigns | Communication in marketing | Marketing researchBibliography, etc. Note: Includes bibliographical references and indexLocal Note(s): Access no. 201102030010 is photocopyCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5837 P373A 2006 (Browse shelf) | In transit from Main Campus to City Campus since 2020-07-13 | 201102030010 |
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HF5837 P373A 2004 Advertising campaign strategy : | HF5837 P373A 2004 Advertising campaign strategy : | HF 5837 P373A 2006 Advertising campaign strategy : | HF 5837 P373A 2006 Advertising campaign strategy : | HF5837 P373A 2015 Advertising campaign strategy : | HF5837 S297C 2002 Campaign planner for promotion and IMC / | HF5837 S297C 2002 Campaign planner for promotion and IMC / |
Includes bibliographical references and index
Access no. 201102030010 is photocopy
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