Managing brand equity : capitalizing on the value of a brand name / David A. Aaker
By: Aaker, David A.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HD69 .B7 A243M (Browse shelf) | Available | 200907100115 |
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HD69 .B7 A243B Brand portfolio strategy : | HD69.B7 A243B Brand relevance : making competitors irrelevant / | HD69.B7 A243B Brand relevance : making competitors irrelevant / | HD69 .B7 A243M Managing brand equity : | HD69 .B7 A243M Managing brand equity : | HD69 .B7 A325B Brandsimple : | HD69 .B7 A325B Brandsimple : |
Includes bibliographical references and index
Access no. 200808200006 is photocopy
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