Strategic integrated marketing communication : theory and practice / Larry Percy
By: Percy, Larry.
Material type: BookPublisher: Amsterdam : Elsevier, 2008Description: 308 p. : ill. (chiefly col.).ISBN: 9780750679800.Call No.: HF5415.123 P472S Other title: Strategic integrated marketing communications.Subject(s): COMMUNICATION IN MARKETING | STRATEGIC PLANNINGGeneral Note: Spine and cover title: Strategic integrated marketing communicationsBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.123 P472S (Browse shelf) | Available | 200809060007 |
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HF5415.123 P447M Marketing communications / | HF5415.123 P472S Strategies for implementing integrated marketing communications | HF5415.123 P472S Strategies for implementing integrated marketing communications | HF5415.123 P472S Strategic integrated marketing communication : | HF5415.123 P524I Integrated marketing communications | HF5415.123 P524I 2005 Integrated marketing communications / | HF5415.123 R422 A reader in marketing communications / |
Spine and cover title: Strategic integrated marketing communications
Includes bibliographical references and index
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