Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller
By: Keller, Kevin Lane.
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HD69.B7 K363S 1998 Strategic brand management : creating and sustaining brand equity long term | HD69 .B7 K444 Kellogg on branding : | HD69 .B7 K444B The breakaway brand : | HD69 .B7 K444B 2008 Best practice cases in branding : | HD69 .B7 K444S 2003 Strategic brand management : | HD69 .B7 K444S 2003 Strategic brand management : | HD69 .B7 K444S 2003 Strategic brand management : |
Includes bibliographical references
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