Always on : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt
By: Vollmer, Christopher.
Contributor(s): Precourt, Geoffrey.
Material type: BookPublisher: New York, N.Y. : McGraw Hill, c2008Description: 215 p. : ill. (some col.).ISBN: 9780071508285.Call No.: HF 5415.1265 V644A Subject(s): Internet marketing | Consumer behavior | MarketingBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.1265 V644A (Browse shelf) | Available | 200903120024 |
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HF5415.1265 V572C Cyber writing : how to promote your product or service online (without being flamed) | HF5415.1265 V572C Cyber writing : how to promote your product or service online (without being flamed) | HF5415.1265 V572E The e-code : | HF 5415.1265 V644A Always on : | HF 5415.1265 V644A Always on : | HF5415.1265 W347P The power of visual storytelling : | HF5415.1265 W347P The power of visual storytelling : |
Includes bibliographical references and index
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