Brands and branding / [edited by] Rita Clifton ; with Sameena Ahmad ... [et al.]
Contributor(s): Clifton, Rita | Ahmad, Sameena.
Material type: BookSeries: The economist.Publisher: London : Profile, c2009Edition: 2nd ed.Description: 284 p. : ill. (some col.).ISBN: 9781846681196.Call No.: HD69 .B7 B726 2009 Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MARKETING | BRAND NAME PRODUCTS -- MANAGEMENT | BRAND NAME PRODUCTS -- FORECASTINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 B726 2009 (Browse shelf) | Available | 200905270036 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HD69 .B7 B726 Brand equity & advertising : | HD69 .B7 B726 Brands and branding / | HD69 .B7 B726 2006 Brand culture / | HD69 .B7 B726 2009 Brands and branding / | HD69.B7 B726 2011 Branding first. | HD69.B7 B726 2014 Brands with character / | HD69.B7 B742F Football brands / |
Includes bibliographical references and index
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