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The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien

By: Kapferer, Jean-Noel.
Contributor(s): Bastien, Vincent.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2009Description: 323 p. : ill.ISBN: 9780749454777.Call No.: HD9999 .L852 K363L Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD9999 .L852 K363L (Browse shelf) Available 201008160161
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HD 9999 .L852 G562 Global luxury trends : HD 9999 .L852 G877L Luxury talent management : HD9999 .L852 K363K 2015 Kapferer on luxury : how luxury brands can grow yet remain rare / HD9999 .L852 K363L The luxury strategy : HD 9999 .L852 K363L 2012 The luxury strategy : HD 9999 .L852 K363L 2012 The luxury strategy : HD9999 .L852 T465D Deluxe :

Includes bibliographical references and index

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