Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.
By: Lehu, Jean-Marc.
Material type:
BookPublisher: London : Kogan Page, c2009Description: 266 p. : ill.ISBN: 9780749453374.Call No.:
HF 6146 .P78
L438B
Other title: Branded entertainment : product placement and brand strategy in the entertainment business.Subject(s): Product placement in mass media | Product managementBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 6146 .P78 L438B (Browse shelf) | Available | 201208200001 |
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| HF6146.P78 ฉ254ก 2558 การวิเคราะห์เนื้อหาของโฆษณาในสื่อโฆษณาแฝงในบรรยากาศจากการประกวด Adman Awards & Symposium = | HF6146.P78 ฉ254ก 2558 การวิเคราะห์เนื้อหาของโฆษณาในสื่อโฆษณาแฝงในบรรยากาศจากการประกวด Adman Awards & Symposium = | HF6146 .P78 L438B Branded entertainment : | HF 6146 .P78 L438B Branded entertainment : | HF6146 .R3 A372C Cutting edge radio : | HF6146 .R3 A372C Cutting edge radio : | HF6146 .R3 H478R Radio's niche marketing revolution : futuresell |
Includes bibliographical references and index
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