Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.
By: Gordon, Ian.
Material type:
BookPublisher: Ontario : Wiley, c2013Description: 327 p. : ill.ISBN: 9781118092217.Call No.:
HF5415.55
G672M
Subject(s): Relationship marketing | Customer relations -- Management | Social media -- MarketingBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.55 G672M (Browse shelf) | Available | 2014000002860 | |
| Main Campus Book Shelves | HF5415.55 G672M (Browse shelf) | Register | 2014000002929 |
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| HF 5415.55 F833B Brand advocates : | HF 5415.55 F833B Brand advocates : | HF5415.55 G627R Relationship marketing / | HF5415.55 G672M Managing the new customer relationship : | HF5415.55 G672M Managing the new customer relationship : | HF5415.55 G855T 2002 Total relationship marketing : | HF5415.55 G855T 2002 Total relationship marketing : |
Includes bibliographical references and index.
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